The Harris Poll surveyed more than 2,200 adults in the U.S. online in November of 2014 to find out whether they prefer private label or name brand products for a wide variety of household products. Results of the English language poll were weighted to reflect the American population according to demographic characteristics such as age, sex, region, and household income among others.
Fifty five percent of Americans who took the survey said they bought name brand coffee while 21% reported buying private label or something else. (The remainder did not buy coffee.)
When it comes to age, older individuals (baby boomers and matures) were more likely to buy name-brand coffee than millennials.