Rodney North, known by many as “the answer man,” has left his role as spokesperson and media relations manager at Equal Exchange. As of July 27, North has stepped into the role of director of marketing and external relations for Fairtrade America.
“It’s an honor to be given this responsibility at a time when more and more people, especially millions of Millennials, seek opportunities to integrate their ethics into their daily activities,” said North.
North served in a number of positions for Equal Exchange since he joined the company in 1996. He served for two years as director for the Equal Exchange board of directors, has volunteered for the membership screening committee for the Fair Trade Federation, and been an advisor to the board of La Siembra, a Canadian worker co-operative.
On welcoming North to the team, Hans Theyer, executive director of Fairtrade America, said “His deep understanding of ― and commitment to ― fair trade will be invaluable as we continue to expand our work on behalf of small-scale farmers and workers around the world.”
Equal Exchange has not yet named a replacement.