ETHIOPIA - The Vermont-based organization Grounds for Change launched a public-private initiative to raise $200,000 to prevent cervical cancer in Ethiopia in November of 2014. The campaign coming from the President’s Emergency Plan for AIDS Relief (PEPFAR) in its support for Pink Ribbon Red Ribbon, a public-private partnership focused on reducing deaths from cervical and breast cancer in Latin America and Africa. Thus, if the fundraising goal is met, a total of $400,000 will help establish services in rural health centers of coffee-growing regions in Ethiopia.
Royal Coffee of California and Dean’s Beans Organic Coffee of Massachusetts created the East vs. West Roasters Challenge as part of meeting this challenge. This “friendly competition” tracks contributions by region to see whether roasters from east or west of the Mississippi River will raise more. At press time, eastern roasters led western roasters by just over $7,000.
The campaign continues through May 10, 2015.
Learn more: www.groundsforhealth.org/roasters-challenge