In September, a limited-edition cup collection went on sale in the U.S. Its purpose is to relay a message about coffee-growing communities and sustainable coffee production around the world, while also supporting creative artists in coffee-producing countries with an opportunity to have their work seen by millions of people.
“The coffee cup is not just a cup for illy—it continues to be a canvas for creative ideas and a medium to communicate coffee culture and the beauty that surrounds us daily,” said Carlo Bach, illy’s global artistic director.
The works of creative artists from emerging regions including coffee-producing countries ranging from Ethiopia and Honduras to Costa Rica, Guatemala, and others were selected for the collection. The cups will serve as “World’s Fair” collector memorabilia for the 2015 World’s Fair, which will take place in Milan, Italy from May through October.
Learn more: www.illy.com