Royal Cup, Inc., an Alabama-based importer, roaster, and specialty coffee/tea distributor, is partnering with Neverthirst to improve access to clean, filtered water in the developing world.
The program, announced in late October, will help finance construction of wells and provide water filtration systems in Sudan, South Sudan, Nepal, Cambodia, Chad, and India, according to the company. Two cents from each serving from the company’s Roar coffee line will be donated to the cause. Royal Cup projects the partnership will “generate high six-figures for Neverthirst within the first year.”
Citing World Health Organization statistics, Royal Cup reports that more than 3.4 million people die every year as a direct result of unclean drinking water.
Neverthirst, an international, non-profit, Christian organization dedicated to bringing clean water to people in underserved areas, aims to significantly slash these statistics and provide life-saving access to water.
“It’s an honor to align ourselves with Neverthirst and their mission to bring clean, filtered water to geographic regions in dire need of sustainable water access,” said Howard Chapman, president of Royal Cup’s Office Beverage Division. “Our Roar coffee pods were designed in spirit of sustainability, and we’re proud to donate two pennies from each serving sold to a cause our entire organization is committed to supporting.”