Starbucks pulls shot in Italy
Starbucks' new roastery location will be located in Milan's famous Palazzo Delle Poste.
By late 2018, coffee lovers in espresso-mad Milan will be able to get their shot at Starbucks’ Reserve Roastery.
The American retail coffee giant announced a new roastery will open in Piazza Cordusio, a short stroll from the famous Duoma di Milano, the Teatro alla Scala and the high-end Galleria retail fashion center.
The Milan roastery, to be located in the historic 25,500-square-foot Palazzo Delle Poste building, will become the fifth worldwide for Starbucks and the first in Europe.
“It took us some time to find it, but once I walked through the former Post Office building, I knew that it would be the perfect location to honor the craft of coffee and pay respect to the uniquely Italian culture in which it will be served," said Howard Schultz, Starbucks chairman and c.e.o.
Once the roastery opens, Italian licensee and business partner Percassi will open a series of Starbucks stores in Milan. Each will be “designed and curated to respect the local community and unique Milanese context,” according to Starbucks statement. It is estimated the new openings will create about 350 jobs in Italy.