UNITED STATES - Cameron’s Coffee has introduced a new filtered single serve coffee brewed through a filter, not a plastic cup. In conjunction with the launch, the Shakopee, Minn.-based company fielded a national survey to examine the tastes and preferences of American coffee drinkers.
Though 84% describe themselves as environmentally friendly and 87% would not consider themselves to be wasteful, more than half (53%) use single-cup machines at home. The survey also found that eight in 10 (80%) coffee drinkers had concerns about traditional single serve coffee. Plastic taste (51%) and wastefulness (45%) topped the list of worries among this group.
Kelton, a leading global insights firm, conducted the Cameron’s Coffee survey Nov. 11 to 17, 2014, among 1,012 Americans ages 18 and over who drink at least one cup of coffee each day, using an email invitation and an online survey. The margin of error is +/- 3.1 percentage points at the 95% confidence.
Learn more: www.cameronscoffee.com