Keurig Green Mountain launched in November a monthly coffee subscription program featuring K-Cup capsules from Starbucks, Dunkin’ Donuts and Folgers in custom assortments or single brands.
Subscriptions are purchased online, starting at $49.95. Customers can subscribe for 3 months, 6 months or 12 months. In addition to its own Green Mountain label, Keurig has partnered with 70 brands offering 445 beverage varieties. During the holidays Keurig offered its K55 brewer for $99.99 in a gift package with a personalized message.
Learn more: www.keurig.com