Coffee consumption in the United States continues to rise by a steady 2% per year. In August NCA introduced a monthly Industry Sizing Data report that breaks the market into three segments (in-home, at-work, and restaurants). Total coffee consumption was up 2.23% to 7.9 billion cups in October. Coffee served at work and in food service locations (coffee shops, fast-food, and cafes) was up 4% compared to the same period in 2013.
Data from StudyLogic also tracks the number of cups by method of preparation. In October, for example, consumption of single serve was up 15.9% to 1.7 billion cups for the month compared to 1.5 billion during the same period last year. Consumption of instant is falling along with the number of cups prepared by traditional methods such as drip brew. Preparation in a French press was up 1.23%.
NCA has tracked coffee drinking trends since 1950, releasing a comprehensive report annually.