The Nordic edition of the annual World of Coffee, June 16-18, brings together thousands of coffee professionals for three days of non-stop activities including a seaside Midsummer’s Eve party.
“As the premier specialty coffee event, there is so much for the coffee community to enjoy,” said David Veal, executive director of the Specialty Coffee Association of Europe. “Over the last few years the show has grown in stature and size, consistently bringing together more than 5,000 visitors, 200 exhibitors, and 1,000 competitors,” said Veal.
“Gothenburg is at the heart of the world’s biggest coffee consumer market, and at the center of Europe’s Nordic region. It’s not just beautiful, it’s a vibrant, trendy city, full of life and culture, and its specialty coffee market is ever-increasing, appealing to older and younger audiences alike,” he said.
The first Re:co (Regarding: coffee) summit, hosted by Probat, begins a day prior to the event and will focus on sustainability, business, and politics. “It’s a gathering of the greatest minds and most influential thinkers in the coffee industry. It is an ongoing conversation; a community of thought leaders who gravitate toward possibilities that seek to ensure a better industry and product,” according to James Hoffmann a World Barista Champion and co-owner of Square Mile Coffee Roasters, London.
Attendees can sign up for an educational program including extensive workshops and seminars during the show.
The event brings together five international coffee competitions including the World Cup Tasters Championship, the World Coffee Roasters Championship, the World Latte Art Championship, the World Coffee in Good Spirits Championship, and the World Brewers Cup.
A Nordic Market will showcase food and beverage producers from the area and the show floor will feature new products and a “New Trends Zone.”
The SCAE Excellence Awards recognize a Young Entrepreneur, Passionate Educator, champion of sustainability, recognition for innovation and the Lifetime Achievement Award.
To register visit: www.worldofcoffee-nordic.com