DavidsTea is expanding into new channels, beginning with Air Canada. The airline will feature the Forever Nuts and Cream of Earl Grey sachets, served in DavidsTea’s teal 10oz cups on selec flights of 90 minutes or more on domestic Canada and US trans-border routes. The company recently opened six new stores including the new Mall of America store in Bloomington; Del Amo
Fashion Center in Southern California; Water Tower Place in the Chicago region; Kildonan Place in Winnipeg; St. Laurent Centre in Ottawa; and Regent Mall in Fredericton.
Sylvain Toutant, president and c.e.o. said “With this launch, we believe there is an opportunity to increase our brand visibility through further development of our omni-channel strategy in North America, with a focus on the hotel, restaurants and institutions sector.”
Learn more: www.davidstea.com