Before the end of 2016, the Dubai Multi Commodities Centre (DMCC) will launch its own tea brand, Shay Dubai. DMCC executive chairman Ahmed Bin Sulayem announced the plan at the 6th Global Dubai Tea Forum held at the DMCC Tea Center. The aim is to try and understand what the consumer wants and the brand will consist of three flavors – Khaliji blend, Dubai Spirit, and Arabic breakfast.
“Dubai is at the center of the tea-trading world, positioned between the growers to its east and the big markets to its west,” said Bin Sulayem. “It has shown how important it is to implement and act upon strategies for long-term growth. In short, to deliver results. We are excited to share a first look at this premium product.
Diversification into new products and markets is the essence of commerce in every sphere, but especially in a consumer product like tea.” More details will be available later this year.