As sales of green tea and matcha continue to rise, PureChimp hopes their new retail offering will help put matcha on everyone’s shopping list.
Matcha is now widely used as an ingredient in everything from ice cream to coconut water and, says Dean Legg, founder of British start-up. “There are a number of matcha tea bags available, but these are a long way from genuine matcha tea, which of course is in powder form. Those powder products that are available are unfortunately priced at a premium that is prohibitive for many shoppers wanting to try matcha for the first time. We’ve worked hard to produce a product that is of the very highest quality, but whose price point and branding we hope will appeal to those new to matcha.”
While matcha is better known today, a lot of people are not sure what it is and why they should be using it.“Our p.r. and marketing campaign aims to educate people in a clear and concise way about how and why drinking matcha can give you the energy lift of other caffeinated drinks, without the associated anxiety or ‘fuzziness’,” said Legg.
PureChimp’s new range includes three matchas: ceremonial grade matcha, mint matcha, and lemon matcha, each available in re-sealable 20g stand up pouches. The company gives 5% of profits to charity and helps to look after the world by using recyclable glass jars, recyclable plastic pouches and recyclable paper when packaging your products.
More information: www.purechimp.com