Established in 2012, British brand YumCha has launched a marketing campaign to ‘put the tea back into iced tea’, capitalizing on growing consumer demand for innovative cold drinks and to show UK consumers what ‘real iced tea’ tastes like. To date, YumCha has mainly concentrated on the mainland European market where consumption of iced tea is considerably higher than in Britain, but with strong sales now in Holland, Switzerland, and France, YumCha director Guy Woodall feels this summer is the right time to focus on the UK market and tempt new customers into the iced tea category.
Woodall has invented an innovative new method of manufacturing iced tea, with a patent pending, which allows for the production of a commercial product using only natural ingredients, appreciably less sugar, and none of the ‘flavorings’, ‘acids’, and ‘acidity regulators’ often found in other iced teas.
He has also been travelling the world looking for exciting iced tea flavors, and the range includes sour plum, made with wu mei plums, liquorice root and sweet osmanthus flowers; Moroccan mint, brewed with gunpowder green tea and spearmint; Earl Grey with bergamot; jasmine green; and lemon Ceylon, made with Ceylon tea grown high in the mountains above Kandy at the Hamilton Russell Estate.
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