UNITED KINGDOM
Viennese coffee roaster Julius Meinl is expanding its position in the United Kingdom with the acquisition of coffee distributor Aroma & Gusto.
The move gives the Austrian premium coffee company a strategic foothold in the UK thanks to Aroma & Gusto’s existing customer base in the Midlands region. Julius Meinl already is in London.
“We’ve long considered it a logical step to expand northwards into the Midlands and this deal has provided us with the means to do so,” said Jérôme Pastre, the company’s managing director of international business. “By acquiring Aroma & Gusto, we’ve developed new contacts in the form of their strong HoReCa (Hotel / Restaurant / Café) customer base. Now we can provide customers in the Midlands and beyond with a greater portfolio of offerings, from coffee and tea to full trade packages, including new product innovations, coffee machines and equipment and point of sale materials.”
With this expansion, Julius Meinl now will look to Scotland and South West England.
Julius Meinl has 50,000 hotel, restaurant, and café customers internationally with sales reaching more than $200 million last year.