18i3_RTD.coldbrew
US
Royal Cup, Inc., is now providing shelf-stable, ready-to-drink cold brew coffee in more than 280 Walmart stores.
Royal Cup, an American importer, roaster and distributor of both coffees and teas, first introduced its cold brews in its neighborhood Walmart in March.
“We are thrilled that our ready-to-drink cold brew line will now be so readily available to customers,” said Bill Smith, Royal Cup’s c.e.o. “We’ve had such a positive response to these products in the short time since their March release and fully expect the excitement will carry over into the retail space.
”The Walmart development followed Royal Cup’s 2017 acquisition of Richgood Gourmet LLC, maker of Icebox Coffee, an early shelf-stable, cold-brew coffees. Icebox founder Bebe Goodrich now oversees Royal Cup’s liquid product innovation efforts.