SPONSORED CONTENT
drinktec 2025 — the year’s biggest event for beverage and liquid food producers. Photo credit: drinktec
The global beverage industry ranks among the most dynamic sectors worldwide, and manufacturers are continuously investing in high-performance technologies to increase efficiency, enhance flexibility, and improve sustainable production and packaging processes — driving a high demand for machines and solutions. This September 15-19, major players in the beverage sector will gather in Munich for drinktec 2025 to discuss the most important trends impacting the market, showcase innovations, and network with industry giants.
The world-leading trade fair for the beverage and liquid food industry, drinktec 2025, presents a unique opportunity to explore cutting-edge technologies and forward-looking solutions tailored to production needs worldwide. Across eleven halls at Messe München, key technology providers and innovation experts demonstrate solutions and growth catalysts for beverage manufacturing and processing.
Exhibitors and the supporting program cover the most current needs and perspectives for the industry, such as the rising demand for lifestyle, health, and wellness beverages, AI-driven innovations, and sustainable resource management in the circular economy.
Lifestyle and Health
Younger consumers are driving the massive spike in demand for health and wellness drinks, which include lifestyle categories and functional beverages. A study conducted by McKinsey & Company that surveyed more than 9,000 people across the United States, the United Kingdom, and China found that 84% of US consumers (79% in the United Kingdom) rank wellness as a top or important priority, while in China, that number soars to 94%.
According to the McKinsey study, “Younger consumers are conceptualizing wellness in new ways, and wellness is showing up in new places.” One example of this is the rise of functional beverages, which are drinks that contain ingredients with added benefits, such as anti-inflammatory, stress-reducing, or immune-boosting qualities. The estimated compound annual growth rate (CAGR) for the functional beverage sector is 8.6% by 2030 and is expected to reach $339.6 billion by 2030.
drinktec 2025 features comprehensive programming by influential players, offering insights and ways companies can capitalize on this rapidly growing segment.
Circularity and Resource Management
European legislation is driving the need for innovations — in sustainability, resource management, and the circular economy — manufacturers and processors around the world must pay attention to maintain a strong presence in valuable European markets.
drinktec 2025 explores efficient resource utilization across the entire value chain. Solutions such as material recovery, energy efficiency, and closed-loop systems are set to provide new momentum towards economically viable and sustainable production strategies for beverage manufacturers.
Data2Value
Digitalization efforts generate added value from data: analyzing machine and process data improves resource efficiency, minimizes production downtimes, and enhances operational flexibility. AI-generated comprehensive databases help optimize product development by quickly honing in on consumer preferences and improving flavor expansion.
Software innovations can even be applied to resource management in product packaging by suggesting the best possible packaging design for each product that also minimizes material use and reduces waste.
Grow With the Flow
As the world economic summit for the beverage and liquid food sector, drinktec brings together industry leaders every four years to provide solutions and introduce suppliers from all over the world to beverage producers and manufacturers. Gain key insights and the necessary tools to spur growth in this dynamic industry at drinktec 2025.