UK
The latest round of market research will dampen the spirits of even the most stout-hearted British tea purveyor.
Volume continues to decline as researchers estimate residents of the UK drank 870 million fewer cups of tea last year.
Black tea is off the boil as tea drinkers purchased 5.7 million fewer pounds in the 52 weeks ending May, declining 8% during the past four years, according to Kantar Worldpanel. The market research firm reports that price increases and a switch to more expensive premium blends raised the total value by 0.6% to $880 million.
Black tea still accounts for 85% of cups consumed, according to PG Tips.