Unilever in September introduced a Lipton branded tea brewer in France to compete with Nespresso’s Special.T.
The $200 T.O by Lipton was designed in collaboration with Bodum, integrates a Brita water filter and is manufactured by Krups. It uses newly designed single-serve capsules of premium tea that are sold online in packs of 10 for $4.50.
The T.O brewing system adjusts temperature settings and variable steep times essential in brewing specialty teas and tisanes. The leaves are visible in a unique brewing chamber where the tea is agitated before it is discharged. The capsule then acts as a tea strainer capturing the leaves as the water exits. This brewer makes a cup of tea in 30 seconds.
The brewers are manufactured in four metallic colors white, red, green, and black.
Learn more: www.lipton.fr