Map helps consumers sample world's coffees
33 Books Co., creator of the coffee-tasting journal 33 Cups of Coffee, recently released a new tasting map to encourage coffee drinkers to experience products from all over the world.
Around the World in 40 Cups of Coffee, designed for wall display, features 40 countries and provides space for each taster to record coffee by country, origin name, roaster, variety and date. There’s also a flavor wheel with each country allowing the consumer to grade the attributes of each coffee.
“When I was researching 33 Cups, one of the things that really captured my imagination was thinking of the far-flung places and people responsible for the coffee in my cup,” publisher Dave Selden said. “I wanted a way to memorialize each cup in a way that paid homage to that wide world. Putting the flavors down on the map really brings the journey to life. It makes a nice wall-hanging, too!”
The map is designed and printed in Portland, Ore., where the company is headquartered.
Maps are available online at 33books.com and appearing soon at specialty coffee shops that carry 33 Cups of Coffee. A complete list of brick-and-mortar retailers can be found at the company’s web site.