SWITZERLAND
Nespresso has launched a new program, “Reviving Origins,” to restore coffee farming in regions of the world that have faced political conflicts, economic hardships or environmental challenges.
Through the company’s AAA Sustainable Quality Program, Nespresso is investing nearly $10 million over five years to promote rural economic redevelopment, according to the company.
“Through our Reviving Origins program, we have an opportunity to bring back forgotten coffees, boost economic development in regions where there has been significant adversity and share a completely new taste experience with customers,” said Nespresso c.e.o. Jean-Marc Duvoisin.
The project got its start in South Sudan in 2011 when a limited-edition coffee became that country’s second leading export after oil and, at the same time, helped diversify the economic base. Nespresso followed with its AA Sustainable Quality Program in Zimbabwe and Colombia and in 2018 announced plans to help rebuild coffee farming in Puerto Rico following hurricane Irma and Maria the year before.