The popularity of brew coffee has exploded in the past five years and while marketers have scrambled to respond, each new offering has failed to alleviate the chief annoyances of cold brew’s most stalwart enthusiasts: making cold brew at home takes too long, bottled cold brew lacks freshness, and coffee shops suffer chronic shortages.
GE Appliances FirstBuild in August revealed an Indigogo project to manufacture the Prisma, a cold brewer that delivers a carafe of full-bodied coffee at home in 10 minutes or less.
How does it work? Cold Brew uses a specialized vacuum infusion algorithm to rapidly extract flavor from finely ground beans. After brewing, the vacuum releases and cold brew fills the carafe.
FirstBuild is a microfactory Louisville, Ky. that designs, builds and sells the next generation home appliances. “For the first time, we’re offering a percentage of the campaign funding from Indiegogo to be shared by the three winning designers, up to $30,000 in total awards,” according to the company.
Learn more: www.prismacoldbrew.com