In November the 10,700-store US-based 7-Eleven convenience chain began selling Rainforest Alliance certified Nicaraguan coffees from the Matagalpa region.
This is the first wide rollout of a sustainably-certified coffee by the Japanese-owned chain of 60,000 stores.
“Our Matagalpa Nicaraguan coffee delivers a smooth, rich and robust flavor – it’s a great tasting, premium cup of coffee without the premium price,” said Nancy Smith, The 100% arabica is priced at $2.19 for an extra large cup, the same as 7-Eleven’s other coffees. Smaller sizes are $.99-1.89 depending on location.
“Nearly every major coffee-producing region of the world is under stress as changing weather patterns affect coffee production,” said Nancy Smith, 7-Eleven s.v.p of fresh food and proprietary beverage merchandising. “By working with the Rainforest Alliance, we can help foster sustainable farming practices that protect natural resources,” smith said in a press release.
7-Eleven is the fourth largest coffee retailer in the US.
Learn more: www.7-eleven.com