Coffee and tea play such an important role in the hotel, resort, and restaurant segment that HOTELEX Shanghai created EXPO Coffee & Tea which will occupy six halls to accommodate exhibitors from all over the world.
Lavazza, Illy, and Coffein Compagnies are already signed up along with tea brands that include Ronnefeldt, TWG, Mighty Leaf, Firsdtea, and Dilmah tea with equipment from BUNN and Hario, Bialetti Moka, Magnet coffee cabinets, Selecto, Ancap, and KeepCup reusable cups.
The 24th HOTELEX Shanghai runs March 30 - April 2 at the Shanghai New International Expo Center. Organizers said that interest in cafés and coffee has increased among the total 81,569 attendees surveyed following the successful 2014 exhibition which covered 1.5 million square feet (140,000 m2). This year’s HOTELEX Fine Food and Expo Coffee & Tea is expected to feature 2,000 exhibitors on 200,000 m2 in 10 halls.
“The Coffee &Tea section is always one of the hottest zones,” said Alex Ni, one of the show organizers. He said the hall attracts professional buyers from café, hotel, catering, bakery store, bar, tea shops, water bars, and other consumer retail industry.
“The event not only introduces new consumer products, but also advocates new brand life-styles and delivers new concepts,” said Ni.
Leading brands in key industries joined together to provide a record-breaking show last year that is “an annual must-attend” for industry professionals, said Ni.
HOTELEX 2015 brings back three professional competitions, which attract large crowds, media coverage, and contributed to excitement on the show floor. The China Cup Taster Championship attracted 64 participants and last year’s China Latte Art Championship attracted 76 players, said Ni.
“This competition filled in the arena and their enthusiasm lasted throughout the four-day competition. The WBA-sanctioned China Barista Championship featured competitors on stage displaying their exquisite coffee making skill and innovative mind crowd-pleasing creative drinks that even surprised the judges,” he said.
In the tea brewing section, competitors making HK style milk tea, a local specialty in Hong Kong, introduced the specialty beverage, inspiring others around the world to give it a try.
In addition to coffee and tea, the HOTELEX Shanghai also showcases: catering equipment and supply, bakery and ice cream, tableware, textile, appliance and amenities, IT and security, fitness and leisure, food and beverage and wine and spirits, hotel building, hotel engineering, hotel design. HOTELEX is exclusively offered by Shanghai UBM Sinoexpo International Exhibition Co., Ltd.
Learn more: www.hotelex.cn or email: Alex.Ni@ubmsinoexpo.com
October Multimedia Co. is the global sales representative for international coffee & tea exhibitors for EXPO Coffee & Tea 2015 at HOTELEX Shanghai, March 30 - Apr 2. To exhibit contact:
Eastern Hemisphere
Glenn Anthony John, +66 818 299 409
Email: gaj@octobermultimedia.com
Western Hemisphere
Emerson Leonard, tel +1 917 680-1050
Email: edl@octobermultimedia.com