Hoffmann Heads Dunkin’

David Hoffmann is the new Dunkin’ Donuts c.e.o., replacing long-time executive Nigel Travis, 68, who was named executive chairman responsible for international development. Travis has held the c.e.o. title since 2009.

Hoffmann, 50, joined Dunkin’ Brands as president of the donut division in October 2016. He retains his title as president Dunkin’ Donuts US and will be a member of the board of directors. Hoffmann worked for McDonald’s Corporation for 22 years prior to joining Dunkin’.

Boston.com reports that “Hoffmann has overseen the implementation of a three-year growth strategy plan that, in a shift away from its namesake product, primarily includes positioning Dunkin’ Donuts as a beverage-led brand. The reinvention has included expanding its coffee and espresso offerings while pairing down its food and pastry menu — and even potentially its name.”

“Beverage-led on-the-go is really just great coffee fast, and it’s as simple as that,” Hoffmann told reporters. “Nobody does iced coffee and hot drip coffee better than us. But there’s a whole range of other products that we can get into around beverages, whether it’s re-establishing ourselves in espresso-based drinks to teas to plant-based drinks. … We think that’s some of the runway for us long term.”