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National Coffee Data Trends 2022 media highlights
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National Coffee Data Trends 2022 media highlights
Coffee consumption soared to a two-decade high as Americans brew up new post-Covid routines, according to exclusive consumer polling released by the National Coffee Association (NCA). A total 66% of Americans now drink coffee each day, more than any other beverage including tap water and up by nearly 14% since January 2021, the largest increase since NCA began tracking data.
The Spring 2022 National Coffee Data Trends (NCDT) report prepared by Dig Insights for NCA found that Americans increased coffee consumption away from home by 8% since January 2021. At home coffee consumption remains above pre-pandemic levels. Some 84% of coffee drinkers had coffee at home in the past day, compared to 80% in January 2020.
Consumption of espresso-based beverages, typically prepared away from home, shot up 30% since the start of the pandemic, signaling recovery from the Covid-19 pandemic and also indicating new growth.
“Given decades of independent scientific evidence that coffee drinkers live longer than people who never drink coffee, it’s fitting to see America’s top beverage emerge from Covid-19 more popular than ever at home, on the go, in the office, and in coffee shops around the country,” said William “Bill” Murray, NCA president and c.e.o.
Other key NCDT findings include:
- Specialty coffee consumption hit a five-year high. 43% of coffee drinkers chose specialty coffee in the past day, up 20% since January 2021;
- Cappuccinos and lattes are tied for America’s most popular coffee beverage, followed closely by plain espresso and cafe mocha;
- 41% of coffee drinkers use a drip coffee maker, followed by single-cup systems (27%), cold brewing (9%) and espresso machines (8%).
For more information, including media highlights, and to purchase the complete NCDT, click here
*The National Coffee Association of U.S.A., Inc. (NCA), established in 1911, is the leading trade organization for the coffee industry in the United States. NCA is the only trade association that serves all segments of the US coffee industry, including traditional and specialty companies. A majority of NCA membership, which accounts for over 90% of US coffee commerce, comprises small and mid-sized companies and includes growers, roasters, retailers, importer/exporters, wholesaler/suppliers, and allied industry businesses. Please visit www.ncausa.org to learn more.