Singapore Coffee Association (SCA), in partnership with Food&HotelAsia (FHA), will hold the first virtual edition of Singapore (Microlot) Specialty Coffee Auction on October 1, 2020, in conjunction with International Coffee Day.
Supported by Enterprise Singapore (ESG), this will be the first time the auction will be held in digital format. The microlot coffee auction will serve as a platform to allow global specialty coffee producers to make strategic ventures into Asia’s growing coffee market by leveraging on Singapore as the key trading hub. Coffee producing countries from Southeast Asia, South America, and Africa are expected to take part in this auction to showcase their specialty coffees in Asia.
Through SCA’s partnership with FHA and its series of industry events: — FHA Horeca and FHA Food & Beverage — the online auction will strengthen its international reach for bidders. Having spanned a combined 120,000 sqm of exhibition area in 2018 and hosted more than 3,400 exhibitors, 72 international group pavilions, and 80,000 attendees from over 120 countries and regions, FHA is one of the largest, most comprehensive, and important tradeshows of its kind in Asia.
“We are delighted to partner with SCA in organizing the first digital edition of the [auction]. The partnership with SCA to hold the micro-lot auction, combined with our expertise in connecting people and facilitating new business through the use of technology, will help us serve our communities, create value and spur innovation moving forward,” said Martyn Cox, event director of FHA. With up to 300 bidders expected to attend, the auction will showcase some 40 lots of specialty coffee up for bidding.
More information about the auction will be made available in the coming months at www.singaporecoffee.org.