Belinda Wong
Belinda Wong
CHINA
Belinda Wong is the new chief executive officer of Starbucks China, the coffee company announced in October. Wong previously served as president of the China operation.
Wong has been instrumental in Starbucks’ growth in the China market, the company said in a statement. She guided the company from 400 stores in 2011 to more than 2,300 now.
The new c.e.o. joined Starbucks in January 2000 and served in several positions during the past 16 years. In her new position, Wong will concentrate on the long-term growth strategy and innovation in China including digital and e-commerce initiatives. She also will oversee the company’s first international roastery opening in Shanghai in 2017.
Starbucks plans to double its operations to total 5,000 stores in China by 2021. Wong will continue to report to John Culver, group president, Starbucks Global Retail.
“Over the past five years, Belinda’s vision, experience and push for innovation have elevated Starbucks in the hearts and minds of the Chinese people and created a strong foundation for Starbucks growth in China,” Culver said in the statement. “Belinda embodies our mission and values as a company, and her promotion will help further propel Starbucks efforts in building the partner and customer experience for the China market over the long-term.”