DENMARK
A.C. Perchs, Copenhagen tea dealers, has become the first Danish company to join the Ethical Tea Partnership. The company dates back to the 18th century when Jenz Bay Perch opened a retail store in Christianhavn, a very old district in Copenhagen. In 1835, his son Niels Brock Perch founded the company’s teashop and the store stayed in the family until 1894 when it was taken over by the Hincheldey family who still own it today.
A.C. Perchs imports from all over the world with well-established supply chain relationships. Now that it has joined ETP, staff will work with producers to ensure they meet good international social and environmental standards. Sarah Roberts, executive director of ETP, said, “The story behind A.C. Perchs is fascinating and very romantic. I’m pleased to welcome them to ETP and hope this prompts other tea companies from Scandinavia and other parts of Europe to join our expanding membership base.
With each new member, we cover more producers and can scale up our efforts to ensure we’re moving towards our vision of a thriving tea industry that is socially just and environmentally sustainable.” Christian Hincheldey, owner of A.C. Perchs says that the company “acknowledges the importance of ETP’s work.
Only through mutual respect for the world we live in and live off, can we create a sustainable tea industry. 100% sustainability as a goal can only be reached if we all come together, and the ETP creates the platform for this journey. We look forward to taking part in this process.”
Learn more: www.perchs.dk