Tommy ilai
Carraro
Caffè Carraro unveiled its new brand identity during the Host Milano hospitality exposition in October.
Caffè Carraro, a leading name in Italian coffee roasting for 90 years, recently launched a new brand identity.
The new brand, unveiled at the HostMilano hospitality exposition in October, sends the message that Caffè Carraro strives to innovate while staying true to its roots and coffee-roasting history. Everything from the company logo and product packaging to the company website and social media will reflect this underlying message.
Tommy ilai
carraro
“However, there will be no change to the values for which Caffè Carraro has been renowned since it was founded,” the company said in a statement. “First and foremost, among which is the quest for quality.
“The drive for quality goes hand in hand with the company’s dedication to environmental and social issues all along the production chain, from growing the ingredients to the use of eco-friendly materials.”
The company, based in Schio, Vicenza, made the change after expanding its reach in Italian as well as international markets. Caffè Carraro imports its beans from more than 20 countries and relies on its experienced team to create a variety of blends. In addition to its bag packaging, the roaster now maintains six production lines to deliver diverse flavors in single-serve capsules. Two additional lines were introduced at the HostMilano exposition as the company targets new consumer markets.
Caffè Carraro has shown 15% annual sales growth and plans to continue its international expansion into the Middle East, the Balkans, northeastern Europe, and Asia.
Website: www.caffecarraro.it