Farmers Blend Coffee will distribute its Vietnamese coffees through Amazon.com's Amazon Exclusives Program.
In making the October announcement in a prepared statement, the coffee company described the agreement as “a groundbreaking deal … due to the increasing demand of Vietnamese coffee throughout the U.S.”
The agreement also allows U.S. retailers, coffee shops, and Asian grocery stores to buy coffee from Farmers Blend as wholesalers.
"We are thrilled to introduce the exciting Vietnamese Coffee Culture to the world and with Amazon Exclusives we have found a suitable partner in the US which gains us the loyalty and trust of our consumers,” Farmers Blend Coffee founder Dietmar Vogelmann said in the statement. “We want to offer coffee lovers around the world a chance to taste the uniqueness of Vietnamese Coffee Beans and our commitment to quality."