La Marzocco joins Italian tradition
ITALY
Italians celebrate their passions for coffee, cycling and tradition each year during the L’Eroica riding event and festival in Chianti. Coffee machine manufacturer La Marzocco joined the 20th anniversary celebration as an event sponsor with pop-up cafés for both riders and spectators.
La Marzocco, based in nearby Florence, created a customized version of its Linea Mini espresso coffee machine – the “Linea Mini Eroica” – for the four-day event Sept. 29 to Oct. 2. Italian coffee roaster Goppion created a coffee blend for the festival as well.
L’Eroica – the heroic – features amateur cyclists riding vintage bicycles and clothing across Tuscany.