Gas and engineering company, the Linde Group, recently launched a content marketing microsite that provides stories about Linde customers, employees and technology. The microsite, ELEMENTS, features creative narratives about new trends in the food processing industry.
Janice Lamb, marketing support manager for Linde LLC, said, "In ELEMENTS readers will find reports, interviews, infographics and interactive elements that we think will have broad business appeal. With the first issue of ELEMENTS, we have presented a handful of behind-the-scenes stories where Linde gases, technology and people ultimately enhance the freshness of our favorite foods and beverages."
"The Secret Ingredient" uses “a day in the life” storytelling to introduce how Linde gases and technology ensure that the food and beverages stay fresh. The segment on coffee, for example, invites readers to learn more about modified atmospheric packaging.
The Linde Group is one of the largest gases and engineering companies in the world with approximately 65,500 employees working in more than 100 countries worldwide.
Learn more: http://elements.linde.com/home/