CANADA
McDonald’s Canada announced a partnership with Rainforest Alliance to exclusively serve RA certified coffee at all of its Canadian restaurants.
“The Rainforest Alliance seal on McCafé cups lets Canadians know the coffee inside the cup is from beans sourced in a way that supports farmers and their communities and helps protect our environment,” said Miguel Zamora, director of core markets.
Catherine Crozier, senior director, McCafé strategy, marketing, and brand innovation said, “Our decision to serve 100% ethically-sourced coffee beans is another step forward in our coffee journey. RA certification provides our guests with the knowledge that when they choose McCafé coffee, their choice makes a positive impact on our planet.”