McDonald’s recently updated its McCafé coffee branding in the United States with this accompanying tagline: “Good is Brewing.”
The new brand identity, created to correspond with the product’s 10-year anniversary, also includes an updated logo, new golden cups to signify the company’s position as the gold standard for quality coffee.
The new McCafé brand identity is intended to embrace optimism, and champion the feel-good moments brought on by the first sip of our coffee, according to a company statement.
“Over the years, we’ve been focused on elevating the McCafé experience – from adding more choices, evolving the in-restaurant experience and broadening accessibility to this important brand,” said Linda VanGosen, McDonald’s vice president of menu innovation, “This latest update is a natural evolution of the steps we’ve taken to modernize the brand experience and deliver growth. We remain excited about coffee and will continue to prioritize making McCafé a go-to coffee destination for customers.”
McDonald’s says about 822 million cups of McCafé coffee was served in the United States in 2018.