Joshua Trujillo / Starbucks
Starbucks launches content with original ‘Upstanders’ series
Starbucks has expanded into content production with the launch of a 10-part series titled “Upstanders.”
The series is written and produced by Howard Schultz, Starbucks chairman and c.e.o., and Rajiv Chandrasekaran, a former senior editor of The Washington Post and now Starbucks executive producer.
“We’ve asked ourselves what is the role and responsibility of a public company and, as citizens, how we can catalyze hope in a time when we need more optimism, empathy, compassion and leadership,” Schultz said. “The upstanders featured in this series are inspiring individuals whose actions are emblematic of the American spirit and what is missing from so much of today’s national dialogue. We have always been storytellers at heart, and more of these stories need to be heard. We are using our scale to share them as broadly as possible.”
“Upstanders” is available a Starbucks original series, is available in written and video form on www.Starbucks.com/Upstanders. Audio versions of each story launch weekly through downloadable podcasts and can be found on the website.