United States
An unsweetened, dairy-free creamer made from almonds and coconuts, nutpods, made it to the mass market thanks to a successful Kickstarter campaign by Green Grass Foods founder and CEO Madeline Haydon. Haydon wanted to fill the need for a true vegan alternative to half & half. It seems she found an excellent niche. Within a few months, it sold out.
Haydon said, "We conservatively estimated that our first production run would last until September, but our repurchase rate was much higher than we anticipated. Once people tried nutpods, they bought it again!"
Steph Davis, a vegan and a world-renowned professional rock climber, wrote this review of nutpods on Amazon recently: "I can't believe how wonderful nutpods is -- it's creamy and it doesn't change the flavor of my coffee with sweetener! I haven't been able to really enjoy creamy coffee since 2004."
For now, nutpods are exclusively available at PCC Natural Markets in the Seattle area or online at Amazon.com.
Learn more: http://nutpods.com