Steven Pelton, president and c.e.o. of Second Cup announced a new business structure in which Second Cup Coffee Co. becomes a wholly-owned subsidiary of a portfolio of brands owned by Aegis Brands, Inc.
In a release Pelton, Aegis c.e.o., explained that “We created Aegis with the vision of building a portfolio of amazing brands that can grow and flourish with access to our resources and expertise. We are committed to letting each company under the Aegis Brands umbrella operate independently, and to work with them to provide shared expertise – and shared services - to help them thrive.”
He anticipates acquisitions in coffee, food service, as well as branching into cannabis by opening two shops in Calgary next year.