Keurig in September launched the K-Select coffee maker to make a strong brew with a removable water reservoir and an intuitive interface to help coffee lovers brew the perfect cup every time.
“We’ve heard that some of our users are seeking a stronger cup,” writes Scott Moffitt, chief brand and beverage officer at Keurig. The K-Select coffee maker addresses that need by giving consumers the option to personalize their coffee even further,” he said. A new “strong” button increases coffee strength and intensity.
Consumers can select from four cup sizes of 6 oz., 8 oz., 10 oz., and 12 oz. Brew time is under a minute.
The new single-cup machine features a 52 oz. water reservoir (sufficient to make five cups before refilling).
The housing is made with fingerprint resistant materials, initially in two colors at launch with additional trend colors on the way. Energy-saving features include programmable auto-off and smart start that heats and brews in one simple process. It accommodates travel mugs up to 7.4 in. tall and holds a full accidental brew for easy cleanup. The brewer will retail for $129.99.
Reusable coffee filters are sold separately. Learn more: www.keuriggreenmountain.com