BUILD YOUR TEA with Hälssen & Lyon

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Individual packaging solutions according to customer needs. Environmentally friendly, too.

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Build Your Tea – the packaging concept for tea and private-label brands.

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From one source: teas, tea specialities, herbs, fruits and more from 130 countries.

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The world´s largest speciality tea warehouse.

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Hälssen & Lyon headquarters in the Speicherstadt district, Hamburg, Germany.

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Setting Buying Impulses with Packaging

Packaging is a key marketing tool for consumer goods manufacturers. Both look and feel count for the consumer. Haptics in particular have a great influence on the customer's willingness to buy and they offer great potential for effective branding which leads to successful sales. A product taken in the hand is more likely to lead to a purchase. This is because the consumer uses his hands to check visually perceived impressions. If the visual impression is confirmed, a feeling of security is created and the product promise is believed.

Products with pleasant haptics are more successful than their competitors when it comes to choosing what to buy. Packaging made of paper or cardboard appeals to the consumer in a multisensory way through structure, smell, shape, color, typography, and imagery. Special printing finishes also heighten attention and strengthen the impulse to buy. However, care must always be taken to ensure a good fit between the haptic stimulus and the customer's relevant goals.

Sustainable, ecological aspects in the area of packaging currently enjoy the highest priority. The customer's desire for packaging that is as sustainable as possible is increasingly influencing the design, the choice of material, the printing processes, but also the choice of service provider. Customers more and more want to be able to track all of this in a totally transparent manner.

Packaging concept “BUILD YOUR TEA”

For a brand to be successful, it is essential to adapt to customer needs and changing markets so as not to miss out on the market to be able to identify packaging trends in time. With Hälssen & Lyon, tea brands and private-label brands have the right partner for innovative and market-compliant packaging: from pyramid tea bags, tube bags, folding or flat bags to tins and boxes. Customers choose from a wide range of customizable packaging options.

With the newly created, exemplary packaging concept BUILD YOUR TEA, the tea experts seek to inspire their customers to create their own tea product. They deliberately chose an appealing white sample packaging in order to keep all design options open for private-label brands. Through the development of a trendy design concept, the use of modern printing techniques and the choice of the right brand message, a new product is created, ready to conquer the market.

Eco-friendly packaging

As already mentioned, consumers are paying more and more attention to environmentally friendly packaging. Compostability and recyclability are the main buzzwords. Hälssen & Lyon can draw on a longstanding expertise in plant-based packaging of tea products.

“The new, future-oriented focus is on packaging based on naturally growing sources,” said Dietmar Scheffler, Managing Director, Hälssen & Lyon. “To meet current market requirements, we create tea products for our customers containing tea from sustainable cultivation, packed in naturally renewable raw materials – from tea bags with filter material based on corn starch to home compostable, flexible foils. We successfully adapted our production processes, so that we can efficiently process eco-friendly materials on our machinery. Thus, we provide a fully sustainable high quality packaged product to our customers.”

No matter if the packaging is made of conventional material or based on naturally renewable raw materials, at Hälssen & Lyon top priority is given to the best possible look, handling, safety, protection, and use of space during transport in the ongoing development and improvement of packaging designs.

The best packaging content

Hälssen & Lyon, B2B-active in all international markets, offers private-label customers the convenience of a one-stop-shop: from customized tea recipes and innovative tea concepts to the finished package on store shelves. In addition to premium teas from all tea regions of the world, the product range includes fruits, herbs, and spices for the finest tea blends, flavored teas and a wide range of instant products, through to bottling of freshly brewed teas, from bulk teas to finished packed goods for sale to end consumers.

The company was founded in 1879 and is fourth generation family owned. Based in Hamburg´s historical Speicherstadt warehouse district, the company also runs a large production and high-rack warehouse in Hamburg Allermöhe where teas are refined, mixed, flavored, and, if desired, packaged according to the customer's individual requirements. The high-rack areas can accommodate up to 25,000 tons of goods, mostly choice tea grades and specialities from all the major exporting countries.

Hälssen & Lyon is all about tea, in every conceivable form and all under one roof. Get in contact for your custom-made tea and packaging.

For more information, visit www.haelssen-lyon.de, or contact the company at Tel.: +49 40-36 13 4-0; Fax: +49 40-36 14 3-117; E-Mail: info@haelssen-lyon.de.