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The Santos Coffee Grinder #43 can even in its current design be traced back to the original concept of a top-quality coffee grinder first created by the French company in 1954. (Photo by Santos)
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The latest generation of the Opus 4G of Brazil's Lilla coffee roasting machinery continue to make the overall process more efficient with less shrinkage. (Photo by Lilla Brazil)
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Coffee machinery for roasting solutions continue to be one of the best selling market segments in the global coffee industry. (Photo courtesy by Blasercafe.com)
Coffee equipment from roasting solutions to grinding machinery for both the home and retail market experienced new growth in the last two years, industry officials said this week. This growth comes as a combination of the impact of what in many countries have been up to 18 months of living in lockdown after the outbreak of the Covid-19 pandemic coupled with an already growing trend for more efficient and automated solutions.
The latest growth curves across many key markets for the coffee manufacturing market come as an increasing flow of new data confirms that coffee consumption across most of the world continues to grow at impressive rates in spite of pandemic complications.
"World coffee consumption is resuming its steady growth of the last 10 years as before the outbreak of the Covid-19 pandemic,” said the London-based International Coffee Organization (ICO) in its latest October market report. “It is projected to rise by 1.9% to 167.15 million bags in 2020-21 as compared to 164.02 million bags for coffee year 2019-20."
Based on the current average growth rates of at least 1.9% per year this would send demand in the new 2021-22 marketing year which officially started on Oct. 1st rise by 3.2 million 60-kilogram bags to a stunning historic high of 170.324 million bags in world consumption in the year ahead.
The booming trend in global consumption is good news to manufactures across the coffee marketing chain, with stakeholders already reporting positive impact in growth figures.
French manufacturer company Santos, based in Lyon since 1954 with a series of electrical equipment included coffee grinders created for commercial use in and by the retail sector, has seen a boom in sales of its flagship piece the Coffee Grinder #43 which is known as an unusually efficient, quiet, and high-quality grinder.
The #43 model is the modern generation multiple-time renewed and improved but can still be tracked back to parts of the original 1954-design that made the Santos model a favorite across the industry in the first place for 67 years ago, a company spokesperson told STiR coffee and tea in an interview.
“This coffee grinder, which really is our core product, has become more and more trendy and since the Covid pandemic started it’s become even more popular, especially in the part of the retail market where customers are able to use it themselves because they feel safer doing the grinding of whole beans themselves,” said Anna Saltine, communications and marketing assistant with Santos.
The #43 grinder model, which is particularly popular with organic food stores and retail markets, were from the early beginnings created with “very good motors” to allow for a top-quality result, and with the growing focus on quality it has also helped boost the image of freshly grinded coffee as an overall more fresh end-product, Waltniel said, adding that the Santos line of blenders also continue to do well in the coffee market where the quiet efficiency is particularly welcome by for coffee bars.
From grinding and mixing to roasting equipment, Brazil’s Cia Lilla company has for over 100 years specialized in the manufacturing of roasting machinery and the latest generation of the Opus 4G drum roaster continues to improve on the technology over the previous models.
“Our customers have been very happy with the new Opus 4G because it continues to reduce the shrinkage percentage which is why sales continue to be good,” said Fernando Fernandes, executive director of Lilla which is based just outside Brazil’s international airport in Sao Paulo.
Founded by Italian immigrant Vitantonio Lilla in 1918 the company today has expanded into a long series of roasting equipment but the shrinkage factor continues to weigh in as one of the top factors in sales, said Fernandes.
“For manufacturers, especially the larger ones, to see the shrinkage factor be reduced by 2.0% makes it a significant cost-saving operation, so even if the Opus 4G is the most expensive technology on the market it is still also the most sold of all our models,” Fernandes told STiR.