Café de Colombia’s “Greatness is Brewing”
Video promoting Colombian coffee.
The Colombian Coffee Growers Federation (FNC) has launched a campaign to highlight the fact that groundbreaking accomplishments are the result of many small steps—especially when it comes to 100% Colombian coffee.
The campaign runs nationally in the US through early 2017. The purpose is to increase awareness and demand for 100% Colombian coffee, especially among millennial and emerging coffee consumers. “Greatness is Brewing” finds common ground in Café de Colombia’s meticulous processes and quality with a millennial pursuit to do more,” according to the FNC press release.
“Previous generations readily recognize that Colombian coffee is among the best in the world,” said c.e.o. Roberto Vélez. “We want new coffee drinkers to have a better understanding of the superior qualities... how they are selectively picked, inspected for quality and taste.”
Learn more: www.greatnessisbrewing.com