EU Approves Jacobs Douwe Egberts Deal

The merger of D.E. Master Blenders 1753 and Mondelez International has received conditional approval from the European Commission to combine their operations into a $7 billion coffee venture, second only to Nestle. The joint venture brings together brands Gevalia and L’Or, Kenco, Pilao, and Senseo. Carte Noire will be divested as will Merrild in Denmark. On closing Mondelez will receive $4.47 billion and a 49% share of the company. Acom Holdings B.V., which owns DEMB, will hold a majority share.