Past-day consumption of gourmet coffee beverages has soared from 13% to 36% among 18-24 year olds and from 19% to 41% for those 25-39, according to the most recent National Coffee Drinking Trends study.
“Daily consumption of espresso-based drinks has nearly tripled since 2008,” according to the National Coffee Association (NCA).
The NCA has surveyed US coffee drinkers annually since 1950.
“The influx of younger consumers into the category is part of an even larger pattern. Daily coffee consumption among 18-24 year olds nearly doubled between 2000 and 2016, jumping from 25% to 48%, and among those 25-39 it rose by 18%, from 42% to 60%,” said NCA president and c.e.o. Bill Murray.
“As younger consumers enter the category in larger numbers, their tastes are supporting broader trends in consumer behavior,” said Murray.
The study also found that 29% of US consumers now own a single-cup brewer, a number that has quadrupled in the past 5 years.
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Learn more: www.ncausa.org