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Source: NCA National Coffee Association of the US
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Source: NCA National Coffee Association of the US
According to a new report from NCA (National Coffee Association of the US), the world of coffee has never been more complex, “which is why having consistent, transparent data about coffee drinkers is crucial for your coffee business,” the group says in a recent press release.
NCA just released its latest survey of US coffee drinkers, the Spring 2022 NCDT – National Coffee Data Trends – with important findings about the rapidly changing consumer landscape. Last year NCA also introduced a new online interactive data and visualization platform, which allows NCA subscribers research to run custom reports on the vast datasets contained in its NCDT report.
The Spring 2022 NCDT report is now available for purchase, and features key highlights, such as the following:
Nationwide coffee consumption is at a two-decade high. A total 66% of Americans reported that they had consumed coffee within the past day. This is up a staggering 14% since January 2021 – the largest year-on-year increase we have seen since we began gathering data.
The Covid-19 pandemic continues to impact Americans’ coffee drinking habits. While 27% of coffee lovers (up 8% from January 2021) venture out of home for their brew more frequently, out-of-home coffee consumption still has not returned to pre-pandemic levels. In addition, NCA found that at-home coffee consumption remains elevated; a total 84% of Americans had coffee at home in the past day, up from 4% in January 2020.
The popularity of specialty coffee is at a five-year high. A total 43% of American coffee drinkers chose a specialty brew in the last day – up by 20% from January 2021. You can learn more about specialty coffee in NCA’s new, free-to-download specialty coffee breakout report, produced with the support of SCA (Specialty Coffee Association.
Americans love espresso-based beverages. Cappuccinos and lattes are tied for the most popular espresso-based drinks nationally, followed closely by plain espresso and café mocha.
As the US begins to emerge from the worst public health crisis in recent memory, NCA says it is only fitting that coffee — backed by decades of independent scientific evidence showing its unique health benefits — is more popular than ever.
“Industry leaders are telling me, over and again, that they have never seen a more complicated, challenging business environment,” said William “Bill” Murray, NCA president and c.e.o. “Our motto here at NCA is “We Serve Coffee” – whether by providing accurate market data, championing fact-based regulation, or celebrating the science of coffee and health.”
NCA invites everyone to acquire their latest market research,.