Photo by Wei Xuliang
Xiao Guan Tea shop in Jinan, China
Xiao Guan Tea shop in Jinan, China
CHINA
The new Xiao Guan Tea retail store in Jinan was designed by Apple store designer Tim Kobe as a luxury, modernist space that features full-height framed fixtures contrasted with large open spaces. Xiao Guan Tea marketing director Jiang Mei said the interior displays a “clean finish in bronze, brushed steel and wood grains.
The simplicity and flow of the space results in a streamlined ‘tea vault’ that is divided into three sections — tea library, tea bar and large screen display to help customers understand the eight different kinds of tea, choose those they wish to taste, and purchase teas to carry home in beautiful gift boxes.”
“The new store allows tea lovers to engage all their senses in an appreciation of tea that is totally different from the traditional Chinese approach,” according to Jiang Mei. Chinese tea has always been portrayed with traditional images.
“We broke the traditional way of tea selling with a brand new method, redefined and created by Xiao Guan Tea.
“By taking the customer’s perspectives, providing extremely high quality tea and achieving the ultimate consumers’ experiences, we believe all these will lead the Xiao Guan Tea to success and expose the traditional Chinese tea to the world with a brand new image,” said Jiang Mei.