UK
Premises at 74 Promenade in Cheltenham has become T2’s eighth location in the UK and the ninth has just opened at 25 Tottenham Court Road, London. The next will be in Bond Street, Bath.
As well as the new provincial branches, the Australian company already has four stores in central London, and three more on the outskirts of the capital.
T2’s international retail director Darren Williams said of the Cheltenham opening: “I think people will be really excited about what we have to offer.” The shop will be split into three parts - a tea library featuring loose leaf teas of all kinds; a smell table which allows shoppers to explore; and a tasting bar where customers can try before buying. The decision to open in Cheltenham, Williams said, is because it’s “a great shopping center. I think there’s a great demographic mix for us and we really wanted to be on the Promenade.”
Manager of Cheltenham business partnership Kevan Blackadder commented, “The very fact that they have chosen Cheltenham as their first destination out of London is a good message for Cheltenham and people do seem to have the same fascination for tea as with coffee. It’s good news for Cheltenham and good news for the Prom.” Learn more: www.t2tea.com