INDIA - Tata Tea has launched a new range of green teas to appeal to a growing number of consumers who are drinking more green teas as part of a healthy lifestyle. The new milder blends in exciting Indian flavors include Elaichi with cardamom, Tulsi-Nimb with basil and lemon, and regular Green Tea.
Launched just before the festive December season, Tata hopes that the new range will appeal to those looking to balance their diet and cleanse their system after overindulgence at the end of 2014. Mr. Vikram Grover, VP and head of marketing at Tata Global Beverages Limited in India & South Asia said, “India is a young and dynamic country on the move. In this, Tata Tea seeks to democratize the benefits of green tea, which helps Indians stay agile and active in the midst of their busy lifestyle.”
Learn more at www.tata.com