Nitrogen flushed TeaPac wrappers
Nitrogen flushed TeaPac wrappers
INDIA
Teabox, a global direct-to-consumer tea company based in India, has launched individually-packaged tea bags sealed at source using a natural nitrogen flush that keeps the tea fresh longer. Teabox is the first tea company to use nitrogen flush wrappers, a technique common to packaged foods such as potato chips. This technique creates a non-reactive environment that protects TeaPac tea from oxygen, light, heat and moisture – elements that compromise the integrity of the tea, causing deterioration and, ultimately, loss of flavor.
“Coming from a tea family and spending much of my childhood amongst tea estates, I grew up drinking some of the world’s best teas – so I know how fresh tea is meant to taste,” says Kaushal Dugar, founder and c.e.o. of Teabox. “At Teabox, we want to ensure that every cup of tea consumed is the freshest in the world, but we know that not everyone has time in their day to steep loose leaf.
We created TeaPacs so that anyone can enjoy the world’s freshest tea, anywhere at any time. It’s tea as it should be.” Founded in 2012, Teabox works directly with an extensive network of growers across India and Nepal to source more than 150 teas. Teas are plucked, processed, and packaged within one week using Teabox’s proprietary cold chain process.
The new nitrogen flush pyramid-shaped teabags come in 18 varieties including English breakfast, Earl Grey, masala chai, and mountain rose. TeaPacs are priced at $10 for 16 pyramids. Customers will be able to mix and match any 3 boxes of their favorite teas for $30 and shipping will be free.
Learn more: www.teabox.com/teapac