ELLEN HO
Canada TWG Tea grand opening
CANADA
TWG Tea, established in Singapore in 2008, celebrated its opening in Vancouver with a glamorous red carpet affair at its new salon on West Georgia Street.
The launch attracted hundreds of guests and celebrities; there was music from artists such as GirlOnWax DJ Emilita and saxophonist Karla Sax, and guests were offered a variety of tea-infused canapés and petit-fours paired with a variety of hot or iced teas and tea-infused cocktails.
“In response to demand for high-quality tea, TWG Tea continues to expand its global presence,” said Taha Bouqdib, president, c.e.o. and co-founder of the company. “Our latest venture brings TWG Tea to Canada, a burgeoning market where tea consumption is on the rise and where we are seeing a shift in preference among North American consumers towards fine teas. Vancouver is a global city that seamlessly blends elegance and luxury with approachability – a perfect fit for the brand.” The new 50 seat salon and boutique combines an intimate tea salon, a retail boutique, and an antique takeaway patisserie counter featuring tea-infused sweets.
The boutique, finished in rich woods, polished brass, and Italian marble, includes a wall of tea with a priceless collection of hand-painted tins, glittering floor lamps, and ornate mirrors. Distribution in Canada is by TWG’s exclusive franchise partner VanSing Distribution Group Ltd, importers, exporters, and distributors of gourmet products and accessories to boutiques, shop-in-shops, and luxury hotels across Canada.
Learn more: twgtea.com